Some wineries, it seems, are just another variety of “home business” struggling to increase their profits.
Perhaps you need to regain control over your product or service to increast profits?
Do you need to learn how to go directly to the consumer of your product or service instead of depending on a middle man to help you earn a living.
Typical jobs dependent on middlemen to provide work…
1. Loan originators depend on real estate agents for referrals
2. Contractors depend on bigger general contractors for business
3. (Snail) mailing list owners depend on list brokers
4. Cabinet makers depend on home builders for leads
5. Anyone who is not self-employed.
From the Engineering News:
In reaction to the increased frustration of small and micro wine producers owing to the lack of control over their products once they leave the estate, a group of small wine producers have developed a business model that allows wine producers to have control of their brands from inception to consumption.
The model, called ‘Bring It Home’, sees small wine producers cutting out agents, allowing wine producers to move closer to their market and take ownership of their brands.
“The wine industry has inher-ited archaic business methods, resulting in a conventional production-driven approach and, as a result, structural deficiencies and effectiveness have not been scrutinised,? Brugman tells Engineering News.
“Using the conventional business model, producers abdicate their brand responsibil-ities to sales agents who are their only link to consumers.
“The vacuum between pro-ducers and clients carries the inherent risk of producers losing brand control and, for many producers, agents are their only buyers, which results in agents, not consumers, dictating production.? However, with the introduction of the Bring It Home model, producers will have the oppor-tunity to take complete control of their brands.
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