How should you get started as an online marketer?
Jim Straw of BusinessLyceum.com offers this suggested break down…
Using just a mini-site, or a free site, I would spend less than 5% of my time maintaining my web site … 20% of my time “marketingâ€? … 5% of my time finding new products to sell … 5% of my time developing new marketing messages … and 65% of my time building and maintaining my email list.
I asked him if he’d change anything about this ratio today now that his ebook is 5 years old.
His answer?
None whatsoever.
Please note however, he’s interested in building a mailing list and an affiliate marketing business… not making the search engines happy so he can make pay per click revenue.
Before getting on the net he had a long standing direct mail business tied to his newsletter WorldWide Business Exchange
Until recently, Jim still used a 14.4 modem … his town just recently got DSL and nothing coming his way could accomodate the MAC he used in his printing business!
Yet he was able to earn several thousand dollars per week at times using methods and techniques you’d consider “buggy whip” or perhaps even Stone Age (the man still manages his mailing list without automation)!
It’s completely consistent with his theory that internet marketing is very similar to DIRECT MAIL techniques… that’s how he’s approached it from “Day 1″.
His motto: “Build Your List!”
His practice: Build your list, mail a strongly content oriented/relationship building newletter monthly, and mail teaser copy for affiliate offerings daily.
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