Yesterday I talked about using offline “direct” marketing techniques to boost web traffic.
I think the “mailing house” of choice for this… if you have your list or rent one … may suprise you.
The US Postal Service!
Yes.
Their main page is very “busy” so you might have missed the “Send Cards, Letters, and Fliers” link that lets you price a mailing online!
As long as you have the mailing list, sending out small post card mailings of 50 to 100 per week is extremely easy to test using this method.














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