John Griffin says, “Most online marketers are too busy optimizing their Web Pages, Opting-In their Safelists , Posting To Forums and following the advice of some pocket-lining “Guruâ€? to make any REAL money!”
And if Google drops you… “fugeddaboudit”… the business is GONE instantly!
What they miss, he claims, is what he calls the…
The Undeniable Power Of Web Based Sales Using Simple Letters and Basic Postcards.
His meaning is starting to dawn on me however.
I was a little suprised this year when a friend told me he was doing a post card mailing to a thousand online generated customers.
What he’s doing is consistent though with marketers like Matt Furey who uses online advertising to generate leads by selling introductory packages and information (real books, not “ebooks”), serving as an affiliate for some exercise products he likes, and then selling larger courses as a back end.
While he loves the net for lead generation, he hates it for revenue.
He refuses to sell ebooks because they don’t command enough revenue for him… he makes larger margins by real paper books… (and they don’t get lost or spread around as easily as ebooks)
You may want to sign up for the Simple Letters free “ecourse” for a refresher.
Anyone with a database of snail mail addresses and customer preferences (what they bought) may be sitting on a gold mine without even knowing it.
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