Google Gone Wild – New Algorithm Changes Leave Some WAH Types Reeling

November 2, 2005 by Chuck | 1 Comment

From time to time, Google tweaks its “algorithm”… the seive through which websites must pass to reach the Holy Grail of first page status on Google.

Last months changes – like all the changes – helped some sites and sunk others for reasons known only to Google.

There’s been an ongoing debate in the internet marketing community as to whether we’re in the “post Adsense” era because revenues from that pay per click affiliate system seemed to be declining…at least for sites that were thrown together specifically to create adsense revenue by posting free articles.

Many have even found their websites dropped from Google’s index altogether on what were once PR5 sites!

Blogger Matt Cutts reveals What To Do To Get Back In Google:

The first step is to take a long, hard look at your website. Is there hidden text, hidden links, or cloaking on your site, especially on the front page? Are there doorway pages that do a JavaScript or some other redirect to a different page? Were you trying to use some automated program to get links or scrape Google? Whatever you find that you think may have been against Google’s guidelines, correct or remove those pages.

Now where should you send a reinclusion request? This has changed in the last few months from an email address to a web form. The best location to go is http://www.google.com/support/bin/request.py . You can select “I’m a webmaster inquiring about my website? and then select “Why my site disappeared from the search results or dropped in ranking.? Click Continue, and on the page that shows up, make sure to type “Reinclusion Request? in the Subject: line of the resulting form. Upper- or lower-case doesn’t matter, but make sure you use the words “reinclusion request? in the subject line so it gets routed to the right place.

Now we come to the heart of things: what goes into a reinclusion request. Fundamentally, Google wants to know two things: 1) that any spam on the site is gone or fixed, and 2) that it’s not going to happen again. I’d recommend giving a short explanation of what happened from your perspective: what actions may have led to any penalties and any corrective action that you’ve taken to prevent any spam in the future. If you employed an SEO company, it indicates good faith if you tell us specifics about the SEO firm and what they did–it assists us in evaluating reinclusion requests. Note that SEO and mostly-affiliate sites may need to provide more evidence of good faith before a site will be reincluded; such sites should be quite familiar with Google’s quality guidelines.

Here’s Google’s 2 cents:

Each time we update our database of webpages, our index shifts: we find new sites, we lose some sites, and sites’ rankings change. If your site was dropped from Google and you haven’t made major changes to it, we’ll likely pick it up again soon. It’s possible your site was temporarily inaccessible when our robots tried to crawl it.

Thankfully, for those injured by the algorithm change who didn’t do the “Search Engine Optimization” tricks Google bans, MSN and Yahoo are gaining ground and delivering traffic.

Reinclusion at Google may take time and isn’t guaranteed.

Other traffic generation techniques such as articles, blogs, and forum postings linking back to your site are alternatives that can replace some of the lost traffic.

In Online Marketing, WAH News

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