Home Business pro Robert Spiegal offers these hints…
Here are some ways you can demonstrate your expertise:
Speaking at conferences and public forums. Conferences, seminars, workshops and meetings are a good place to present yourself as an expert. It helps a great deal if your speaking skills are strong. You can develop those skills at little cost through Toastmasters International. Toastmasters groups get together in virtually every community at breakfast, lunch and dinner meetings.
Publish a blog. I write a blog - short for Web log - on environmental compliance in the electronics industry as a way to promote a Web site that I edit on the subject. The blog lets me present my subject knowledge in an informal, in-the-know manner. You can propose a blog at a Web site on your subject or publish a blog yourself at one of the many blog sites on the Internet. Try Blogger.com.
Writing articles and books. One of the best ways to show your expertise is to write about your subject. Those who write about a subject are considered experts. Some business owners self-publish books on their subject matter to show they’re experts, but your expertise carries more credibility if you publish through a legitimate newspaper, magazine or book publisher.
If you can convince a legitimate publisher that you’re an expert on your subject and have something worthwhile to say, your prospects will gain respect for your expertise.
Robert Spiegel is the Albuquerque author of “The Shoestring Entrepreneur’s Guide to the Best Home-Based Businesses” (St. Martin’s Press).
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