Archive for October, 2005

  • Ripples From The Zambezi

    Ernesto Sirolli’s first assignment as an “economic development” officer whose task was to help Africans “improve their economy” (as if Italy’s were so hot!) was to supervise a tomato growing project along the Zambezi river.
    Along the way they had to addict the natives to alcohol, tobacco and other staples of the West to encourage [...]

  • Pet Peeves About Autoresponders

    I just opened my email again.
    And there it was… an email from someone I’d already purchased something from them just a short while back.
    Here are the thoughts the sight of that email evokes…
    Could it be hurting your sales?
    I bought it because they promised it would be the last work at home business opportunity I’d [...]

  • Motivating The Wannabe Entrepreneur

    Robert Abalos a real estate attorney and investor himself has some wise words about the kind of “motivation that counts” for people who want to build wealth… (From his ezine)
    The evidence I saw before my own eyes time and time again was crystal clear and compelling. It was the investors who had dreams [...]

  • Calculating Your MLM Business “Marketing Return On Investment”

    Most MLM distributors measure the effectiveness of their recruiting advertising campaign by the number of responses they receive.
    That’s bad mathematics. The number of responses you receive to your advertising has little to do with your results and profits. The number of responses means just that: how many people responded.
    Responses don’t put money in your [...]

  • Help Your Clients Hit The Lottery

    I’m not a big fan of the lotteries. Bureaucrats see them as a form of painless tax and make generational spending plans on initial revenues that never seem to pan out.
    Maybe you feel that way too.
    But in marketing, what’s important is “How does my client feel?”
    For many, receiving a lottery ticket is perceived as an [...]

  • Should This Artist Sell On Ebay?

    According to Ilana DeBare, it’s all about “branding” and “positioning” and relationships with current distribution channels.
    From The San Francisco Chronicle
    Q:I am a sculptor and sell my pieces of garden statuary through several Internet sites and retail stores. Now someone has offered to sell my sculptures on eBay. Should I charge the same wholesale price to [...]

  • MIVA.com Offers Pay Per CALL Leads

    Miva.com (formerly “Findwhat”) is now offering “Pay Per Call Leads”.
    Your business only pays when a customer calls you directly as a result of targeted internet advertising.
    If you can sell screendoors to submarine commanders on the telephone and have a high enough revenue per sale, this may be exactly the service you’ve been looking for [...]

  • Discerning A Housing Bubble: Bakersfield, CA

    As this graph shows, the asking price of homes in Bakersfield, CA peaked in June at $397,000.
    It has dropped to $354,000 or 16% in 4 months.
    While asking prices aren’t selling prices, the selling price never goes ABOVE the asking price.
    Will prices recover or is this a housing bubble starting to burst?
    Full size graph here…

  • Do You Depend Too Much On Purchased Leads?

    Karen Deis invites our readers to a FREE TELESEMINAR on prospecting in Aparment complexes.
    Suitable for mortgage originators, real estate sales, auto sales, and many products and services.
    Do you have an unhealthy reliance on purchasing leads? Create your own at a fraction of the cost by marketing to apartment complexes.
    Listen to Part 2 of a Free. [...]

  • 10 Free Real Time Business Leads

    Need some leads for your work at home opportunity?
    This may help…
    These leads are of the Highest Quality as they are generated through Web Positioning, Pay-Per-Click Advertising and Affiliate Popup Advertising. These leads are responding to an offer where they are willing to accept information on a Work From Home Opportunity. We recommend calling these leads [...]