A cynic once noted that “Evian” is naive spelled backwards.
Bob Weir agrees. It’s - unintentionally - a great piece on how products go from eccentricity to essential in short order.
I see my wife leaving the house to go to the supermarket, which is just about a 2 minute drive. In one hand she has the car keys and in the other she’s grasping a plastic bottle of water. “Are you expecting to go shopping in the Sahara Desert?� I asked with a grin.
“Oh, you mean this?� she responded, holding the jug of liquid aloft.
“Yeah, I was wondering if you’re going on a safari or if you planned on coming home sometime this week,� I said, still smirking.
“Don’t be silly,� she replied with a frown. “You know how important water intake is.�
“Well, yes, food is important too, but I don’t see you carrying a couple of sandwiches with you every time you leave the house� I retorted with the slightest hint of sarcasm.
The selling of bottled water ranks as one of the most adroit marketing schemes ever to insinuate itself into the psyches of the American consumer. Undoubtedly, about 30 years ago, some whiz kid came up with the idea of using clever marketing to get premium prices for a product that everyone could get for free in homes, restaurants and office buildings in every city in the country. Europeans had already been buying bottled mineral water from famous spas for some time, after all. In the old days of unhealthy tap water, this might have made sense.
My only question is… this guy’s a former detective from New York City and he thinks the tap water there is clean?
You’ll be glad to note that he blames home based network marketing businesses for the trend!
No comments yet.