Most MLM distributors measure the effectiveness of their recruiting advertising campaign by the number of responses they receive.
That’s bad mathematics. The number of responses you receive to your advertising has little to do with your results and profits. The number of responses means just that: how many people responded.
Responses don’t put money in your checking account. In fact, responses cost you money when you reply or send your information. Here is what is vitally important: Not every response is equal.
For more on this, read Tom’s free back issue entitled : There are three kinds of people:
those who can count, and those who can’t.
No comments yet.