Archive for October 26th, 2005

  • Help Your Clients Hit The Lottery

    I’m not a big fan of the lotteries. Bureaucrats see them as a form of painless tax and make generational spending plans on initial revenues that never seem to pan out.
    Maybe you feel that way too.
    But in marketing, what’s important is “How does my client feel?”
    For many, receiving a lottery ticket is perceived as an [...]

  • Should This Artist Sell On Ebay?

    According to Ilana DeBare, it’s all about “branding” and “positioning” and relationships with current distribution channels.
    From The San Francisco Chronicle
    Q:I am a sculptor and sell my pieces of garden statuary through several Internet sites and retail stores. Now someone has offered to sell my sculptures on eBay. Should I charge the same wholesale price to [...]

  • MIVA.com Offers Pay Per CALL Leads

    Miva.com (formerly “Findwhat”) is now offering “Pay Per Call Leads”.
    Your business only pays when a customer calls you directly as a result of targeted internet advertising.
    If you can sell screendoors to submarine commanders on the telephone and have a high enough revenue per sale, this may be exactly the service you’ve been looking for [...]

  • Discerning A Housing Bubble: Bakersfield, CA

    As this graph shows, the asking price of homes in Bakersfield, CA peaked in June at $397,000.
    It has dropped to $354,000 or 16% in 4 months.
    While asking prices aren’t selling prices, the selling price never goes ABOVE the asking price.
    Will prices recover or is this a housing bubble starting to burst?
    Full size graph here…

  • Do You Depend Too Much On Purchased Leads?

    Karen Deis invites our readers to a FREE TELESEMINAR on prospecting in Aparment complexes.
    Suitable for mortgage originators, real estate sales, auto sales, and many products and services.
    Do you have an unhealthy reliance on purchasing leads? Create your own at a fraction of the cost by marketing to apartment complexes.
    Listen to Part 2 of a Free. [...]