Joe Schroeder used to drive a meat delivery truck in New Jersey before hitting it big in network marketing in the mid 1990’s.
Just before the internet “took off” Joe’s system involved running full page ads in network marketing related magazines selling a $14.95 cassette tape course.
Distributors of his course paid for the ads and dropshipped the course.
The intent was to generate leads for free or at a small profit.
The back end to this program was a larger course full of Joe’s direct marketing information and it yielded a bigger profit. People buying the inexpensive course would receive a “bounceback” offer in the mail with their cassettes.
It allowed a special way for network marketers to generate revenue while building a downline.
Joe used it to build strong downlines in LifePlus at ForMor.
A great and caring person too… Best wishes with your new blog, Joe!
Joe’s still in the leads business and adapting it to the electronic world… expect great results!
Here’s some of the history and development in the use of direct marketing techniques in MLM from MLM.com
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