David Frey brought my attention to this website: FirstPagePressRelease.com
So what’s the scoop?
Optimized press releases are a relatively little-known development in the world of search engine exposure. Within 24 hours, a well-optimized, properly distributed press release will climb to the first page of Google News and Yahoo! News. More than 27 million people use these news portals every month. By employing the strategic use of relevant keywords, optimized press releases can live on the first page of Google, Yahoo! and other search engines for up to six months.
According to David, two marketers received these results in short order:
CASE STUDY # 1
Andrew Cavanagh, a top Australian copywriter and
marketer (http://copywriting.50webs.com) wrote a press
release on “bird flu prevention - the natural healthy
way” and got over 22,667 hits in the first 24 hours.The press release was rated number one on Google News
for 24 hours, no 1 on Yahoo News for 24 hours._____________________
CASE STUDY # 2
Rich French, http://www.where2getit.com
888-377-2767 x238Goal: Page 1 placement of a press release based on 2
key word phrases.“New Marketing Strategy”
“Brand Name Manufacturer”
Result: Within 24 hours of publishing my first press
release we are in position number 1 on both google and
yahoo.Number of Reads: 5,000 (and counting)
Estimated Number of Media Pickups: 147
First page results don’t mean you’ll get rich overnight.
But they can help dramatically in getting the exposure you desire for your online business.
Andrew Cavanagh on November 15th, 2005 at 2:22 am
Hi from Andrew Cavanagh,
It’s important to note I’m also a prominent Australian health writer and appear regularly on 40 commercial radio stations across Australia, am a member of the Australasian Medical Writers Association and write a health column.
My second press release on the bird flu received over 40,000 hits in 24 hours.
And I’ve done many since and most were ranked no 1 on Google news for at least 24 hours under certain keywords.
But there are some real secrets to making press releases work for you.
Kindest regards,
Andrew Cavanagh
http://www.freelanceonlinecopywriter.com
Chuck on November 15th, 2005 at 9:57 am
Amdrew, Thanks for stopping by to update us!
Andrew Cavanagh on July 24th, 2006 at 4:31 pm
One of the biggest mistakes people making writing press releases is giving too much information.
The main purpose of a press release is to get the reader to the point where they must contact you or go to your website to get more information.
Learning how to give good information and build credibility in a press release while “teasing” your reader is probably one of the greatest secrets you’ll learn.
The full details are a bit lengthy to post but I’ve put together a few tips you can read free on how to write a press release that gets a response at…
http://www.copywriting1.com/2006/07/copywriting-press-release.html
and…
http://www.copywriting1.com/2006/07/press-release-cost.html