If you use a hard copy newsletter to market your home based business (and the fact remains is that paper newsletters are far more likely to be read in depth than “ezines”) you may run into the same problem that Karen Deis of www.LoanOfficerMagazine.com had…having enough people on your mailing list to make things worth your while.
Her experience is as a loan officer, but it’s still highly relevant for home based entrepreneurs selling a variety of products and services…
Even after a few years, I wanted to send out a newsletter but realized that I just did not have enough people on my mailing list to send them to. Sure, I closed a couple of hundred loans per year, but the cost to print the newsletters for less than 500 people seemed outrageous at the time.
What I ended up doing was creating a list of people who where not past clients, but are in influential positions to refer me business or make me a household name.
Here are 18 categories that you can find in the yellow pages, on the Internet and from your State’s licensing agency.
Attorneys, Accountants, Financial Planners
Architects
Building Sub-Contractors
Politicians
Members of Clubs You Belong To
Credit Union Presidents
Chamber of Commerce Members
PhD ’s & Dentists
Media “News� Directors
Insurance Agents
Marriage Counselors
Real Estate Appraisers
Bank Branch Managers
Auctioneers
Affiliate Member of your Local Board of Realtors
Builders
Real Estate Company Managers
Title Company Personnel
Think about it. Each category is considered a “sphere of influence� with the right connections and the ability to refer m0rtgage business to you. By sending them a newsletter on a regular basis, you are “buying brain cells�, that is, constantly reminding them that you are in the m0rtgage industry.
Many streams make a river. Some of the groups mentioned above have probably never received a newsletter from a m0rtgage loan officer—yet they have opportunities each and every day to refer you business.
I’ll bet you that you will be the only originator sending them something in the mail.
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