How Many Times Should I Follow Up By Direct Mail?

One thing about direct mail these days is that there’s far less competition.

The newbies who used to try their hand at “Mailorder” as a low cost business start up have turned to the web where the barriers to entry are even lower, but - if possible - even more elusive.

A trend exists to merge “online” marketing with direct mail follow up however in an attempt to maximize profitability.

One proponent of this is Andre Vas.

Here’s his response to the question, “How Many Times Should I Follow Up?”

How many times do I mail to my list?

Based on studing the greatest direct marketing experts, I can tell you
that an optimal marketing campaign sequence can be spaced out in 7-14 days.

And the most valuable campaign you can add is: Personally calling them one
day after they get the letter.

My typical marketing campaign is:

Day 0: Send out letter.
Day 7: Send out postcard
Day 14: Send out email (if I go their email)
Day 21: Send out letter follow up #1.
Day 23: Call them and ask them if they got it and if they have any questions.
Day 30: Send out a second postcard.
Day 37: Send out letter follow up #2.
Day 45: Call them (this time be more helpful so they can get comfortable with you.)

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