When I was reviewing MLM companies in print, here’s how I decided if it was worth my time to review them.
I call it the “2 Beers and a Napkin” test.
If the MLM company could have been dreamed up from start to finish by 2 guys drinking a beer and written down on a napkin, it was probably not a good company.
Here’s what I mean.
If two guys (or gals, let’s be fair) can dream up a company and they appreantly have
1. No unique product
2. No manufacturing contacts
3. Nothing but a hot headline designed to troll the business opportunity markets for the least likely to succed, it flunks the test.
Here’s a real life example.
Back before the Net, you could buy grocery coupon books for $5 that would allow you to mail in requests for popular brand name coupons in the amount of $250.
Some folks decided to have an “opportunity” where people paid $40 per month to join and get “$250 of groceries”.
Of course there were no groceries… just coupons.
Sounded good though.
Must have sounded even better as the creator’s blood alcohol levels peaked.
See what I mean?
It’s a great test. I really should patent it!
Business Opportunities Weblog | The “Two Beers and A Napkin” Test on October 7th, 2005 at 9:55 pm
[...] Chuck on the Work at Home Business Opportunities Weblog: When I was reviewing MLM companies in print, here’s how I decided if it was worth my time to review them. [...]
Dane on October 7th, 2005 at 9:59 pm
Excellent! Excellent!
MLM Business Opportunities Blog | 2 Beers and a Napkin - MLM Test on October 27th, 2005 at 9:09 am
[...] Work At Home Business Opportunities: When I was reviewing MLM companies in print, here’s how I decided if it was worth my time to review them. [...]