Network Marketing Comes of Age in India

Though network marketing has been a work at home choice in the US for a generation, it’s just now
catching on in India.

From the Deccan Herald

All of 60 and no signs of slowing down. Jayanti aka Jay Mackay is as active as an ant. Sitting in the comfort of her swanky office room, Jay plays around with terms like referral marketing or hybrid marketing (as she prefers to put it) and deals with her colleagues, whom she calls her grandchildren, tactfully.

Referral marketing or network marketing, as it is popularly called, is not a new concept. But it had taken quite sometime to sink in among the Indian audience. Even now, it is not a preferred profession among the youngsters in India.

Jay, who had spent her prime in Canada, says that the situation is completely different abroad. It is considered as a very lucrative business among foreigners.

Jay feels the difference lies in the temperament of the people. “Indians, by nature, look for easy returns. Moreover, our mind is not open to new concepts. Indians are good entrepreneurs. But it will definitely take some time to catch up,� Jay, an advisor to Clearock, says.

With a BE from Indian Institute of Science and Masters from Canada to her credit, Jay says her career objective has always been to acquire personal, financial and time freedom.

Achieving financial freedom at a very early stage in her career, she dabbled in the managerial scene as well and even acquired key to the executive washrooms. It is at this point of time that she was introduced to a rather new concept called network marketing.

Though she was reluctant to take it up immediately, after some research, she decided to try her luck by joining Quorum in 1993.

In 1996, she came back to India and started a company called Quantum, an offshoot of Quorum.

She left the company and joined as a consultant at Clearock in 2004. Clearock Enterprises (www.clearock.in) is a wholly owned subsidiary of Clearock Inc. USA, that deals with life-enhancing and innovative value products at the same time give an opportunity to the entrepreneurs who will share in the collective growth and prosperity.

Jay says she is looking for a team of focussed entrepreneurs, who would be interested in taking this venture many steps ahead. “What we do at Clearock cannot be called network marketing because unlike other similar ventures, we are not looking at building up the network but selling the product,� she says.

Jay says referral marketing, if done in an honest, ethical way, will give any one, even a housewife, a chance to be financially independent. Considering the amount of experience and exposure she has left behind in her decade-long career, we have to take her words seriously.