Three Signs Your Blog May Attract Buyers

September 27, 2005 by Chuck | 0 Comments

Mediabistro.com bought a blog

Corporations with big bucks to spend may buy your blog if you’ve got what it takes…

From Startup Journal…

Brian Stelter set tongues wagging in the blogging community last year when he accepted an offer to sell his television-news blog, CableNewser.com, to Mediabistro.com Inc., a New York-based media networking and education site.

The student, now 20, agreed to sell the rights to his blog, renamed TVNewser.com, and continued to write for it. In return, Mediabistro.com essentially “pays my college tuition,” Mr. Stelter says.

“It was a great deal for them because they’re getting great content every day,” he says. “And it’s the perfect job for me because it gives me income without being a 9 to 5 job.” Mr. Stelter wasn’t specific about the terms of his contract, but says his compensation covers the roughly $3,500 a semester he pays as a full-time student at Towson University in Baltimore.

It used to be rare for an established, mainstream company to buy an individual’s personal blog. Blogs are frequently updated online journals, typically authored by professionals, hobbyists, or regular Joes reaching out to share their thoughts, information and photographs with others. Few consider their blogs a business, though the growing use of advertising links and blog sponsorships have helped some turn a modest profit. While sales aren’t making headlines every day, there has been some business interest in buying blogs and hiring their authors as employees.

If your blog has “web cred”, generates cash, and reaches a niche market attractive to a particular firm, your blog may just be courted by a buyer sooner than you think…


Click here for more on the 3 signs…

In Online Marketing

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