Last time I said that the first rule in picking an Ethical MLM opportunity was to follow the Golden Rule.
Would I use this myself?
Here’s another guideline.
How do the products stack up in the marketplace?
In other words, what is it about the product pricing and features that makes you believe people will buy from YOU instead of down at the local Wal-Mart?
If you’re selling “commodities”… like long distance telephone service or cell phone activations you simply can’t charge much more than the kiosk at Wally World no matter how great your personal service is.
If you’re marketing a proprietary product, you have to ask yourself if the mixture of products is actually more expensive than buying the individual components?
Too often, MLM companies add pinches of this and pinches of that to avoid direct comparison. So you have to ask yourself whether a real synergistic effect is taking place from all these nutrients being together or if they’re just trying to pad the bottom line at your customer’s expense?
One MLM product I saw recently is basically L-Arginine and supposedly “synergistic” nutrients.
It retails for over $90 per month with tax and shipping.
Most of the allegedly synergistic nutrients are available in my multi-vitamin.
I’m really after the L-Arginine because of it’s reported ability to prevent certain chronic conditions as described in the book No More Heart Disease
The L-Arginine itself is available for probably as little as $35 if I shop around.
See how allegedly “proprietary products” can end up just padding the bill?
There are places for proprietary products, but sometimes it’s just more of the hype.
Some time in the future I’ll post more about MLM product pricing and how it affects you and your business.
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