For folks wanting to work at home, the lure of online marketing is almost irresistable.
It promises huge dividends for amazingly low monthly overhead.
But promises, they say, are made to be broken.
One tool of online marketers is “search engine optimization”.
Theories about just HOW to optimize a site abound.
Passing fads ascend to prominence only to be dashed by the latest search engine algorithm change as these websites found… From StartUpJournal.com
Last summer, Gary Pond realized he had a big problem: The Web site for his luggage business no longer showed up in the search results in Google or Yahoo.
He immediately contacted Traffic-Power.com, a company he had hired for $2,400 to do search engine optimization – tactics designed to make a Web site appear higher in Web-search results. But he said he was unable to reach anyone at the company. After further investigating, Mr. Pond discovered that Google and Yahoo had dropped his site, PorterCase.com, because Traffic Power had used methods the search engines deem improper. After weeks of correspondence, Google restored the site, but a search for “Porter Case” still fails to turn up the company’s Web site on Yahoo.
“I did not realize their methods were frowned upon,” said Mr. Pond.
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Lisa411 on May 19th, 2008 at 9:46 pm
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